TOC 2011: Brian O'Leary, "Context First: A Unified Discipline Idea of Publishing"



As authoring, repository and distribution instruments grow to be each less expensive and extra extensively distributed, the format-driven group of content material (newspapers, magazines, books and so forth) is giving option to a brand new, extra granular and maybe deeply uncomfortable mannequin. The brand new mannequin presents particular alternatives for publishers, significantly those that can use their experience to tag content material and make it each extra discoverable and reusable. It additionally presents challenges to publishers who can not let the “container” metaphor go in transferring to digital platforms.

Brian O’Leary

Magellan Media

Brian O’Leary is founder and principal of Magellan Media, a administration consulting agency that works with publishers in search of assist in content material operations, benchmarking and monetary evaluation.

O’Leary writes extensively about points affecting the publishing trade. With Hugh McGuire, he’s modifying “Ebook: A Futurist’s Manifesto”, a group of forward-looking essays on publishing that’s being revealed in three components by O’Reilly Media.

O’Leary can be the writer of a analysis report on the impression of free content material and digital piracy on paid e-book gross sales, in addition to the editor and first contributor for a examine of the usage of XML in e-book publishing. Each experiences had been revealed by O’Reilly Media in 2009.

Earlier than changing into a marketing consultant, O’Leary served as senior VP and affiliate writer with Hammond Inc., an internationally acknowledged geographic reference writer. Liable for database improvement, editorial content material, manufacturing, and operations, he restructured editorial operations to profit from the agency’s prior expertise investments.

O’Leary got here to Hammond after a 12-year profession overseeing manufacturing and distribution operations at a number of of Time Inc.’s weekly magazines. He earned an A.B. in chemistry from Harvard Faculty and an M.B.A. from Harvard Enterprise College.

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