Bad Ad Program

FDA’s Unhealthy Advert Program is an outreach program designed to assist healthcare suppliers acknowledge probably false or deceptive prescription drug promotion. This system’s objective is to lift consciousness amongst healthcare suppliers together with physicians, doctor assistants, nurse practitioners, nurses, pharmacists, pharmacy technicians, and trainees about probably false or deceptive prescription drug promotion whereas additionally offering them with a simple technique to report it to the Company. This system is run by the Company’s Workplace of Prescription Drug Promotion (OPDP) within the Heart for Drug Analysis and Analysis.


To report probably false or deceptive prescription drug promotion:

  • E-mail: [email protected]
  • Name toll-free 855-RX-BADAD or 855-792-2323
  • Write:
    Unhealthy Advert Program
    5901-B Ammendale Rd
    Beltsville, MD 20705-1266

Please see the FAQs part beneath for added info relating to submitting a report back to the Unhealthy Advert Program.

Unhealthy Advert CE Course and Academic Case Research:

Though healthcare suppliers are steadily uncovered to prescription drug promotion, they typically haven’t obtained schooling on recognizing false or deceptive prescription drug promotion. As a part of FDA’s Unhealthy Advert Program, OPDP has a web based persevering with schooling (CE) and has developed real-life case research to assist bridge this hole for healthcare suppliers and trainees. 

The CE course is a one-hour, self-paced coaching to assist healthcare suppliers and trainees learn to acknowledge and report probably false or deceptive prescription drug promotion to the FDA. It contains modules relating to the Unhealthy Advert Program, the Science of Affect, FDA Oversight of Prescription Drug Promotion, Frequent Prescription Drug Promotion Points, Actual-Life Eventualities, and Reporting Potential Drug Promotion Points. The CE course is accredited for physicians, doctor assistants, nurse practitioners, nurses, pharmacists, and pharmacy technicians. It will also be taken by others for a certificates of completion.

The actual-life case research that OPDP has developed are based mostly on precise Warning and Untitled Letters issued by OPDP to corporations relating to alleged false or deceptive prescription drug promotion. They’re designed to have the ability to be utilized in a instructing setting.  The case research embrace the alleged violative promotional materials, the Warning or Untitled Letter that was issued, the prescribing info, and a facilitator information that can be utilized by an teacher to steer a dialogue in a gaggle setting.


FDA encourages all healthcare suppliers to study extra in regards to the Unhealthy Advert Program as a result of it could inform their evaluate of data that they arrive throughout in prescription drug promotion. To assist facilitate information in regards to the Unhealthy Advert Program, FDA is looking for alternatives to work with skilled organizations to assist present their members with info relating to the Unhealthy Advert Program and extra broadly prescription drug promotion by webinars. To study extra please contact us at [email protected]

Oversight of Prescription Drug Promotion

Prescription drug promotion should:

  • Not be false or deceptive
  • Have a stability between efficacy and danger info
  • Reveal materials information in regards to the product being promoted, together with information about penalties that will end result from use of the drug

What forms of promotion does OPDP regulate?

OPDP regulates prescription drug promotion made by or on behalf of the drug’s producer, packer, or distributor, together with:

  • TV and radio commercials
  • Written or printed prescription drug promotional supplies
  • Web based mostly promotion together with social media
  • Speaker program displays
  • Gross sales consultant displays

OPDP doesn’t regulate promotion of:

  • Over-the-Counter Medicine
  • Sure Organic Merchandise
  • Medical Gadgets
  • Meals
  • Medicine for Animals
  • Compounded Medicine
  • Cosmetics
  • Dietary Dietary supplements

Frequent Drug Promotion Points:

  • Omitting or downplaying of danger
  • Overstating the drug’s advantages
  • Failing to current a “truthful stability” of danger and profit info
  • Omitting materials information in regards to the drug
  • Making claims that aren’t appropriately supported
  • Misrepresenting knowledge from research
  • Making deceptive drug comparisons
  • Misbranding an investigational drug

Regularly Requested Questions

  1. Is this system just for healthcare suppliers?
    Anybody can submit a grievance to FDA. Nonetheless, the Unhealthy Advert Program itself is targeted totally on healthcare suppliers because the majority of prescription drug promotion is directed in direction of healthcare suppliers. FDA does have a web site designed to assist educate shoppers about false or deceptive direct-to-consumer (DTC) promotion.
  2. Can I report anonymously?
    Sure, nameless complaints typically alert OPDP to potential issues.  Nonetheless, complaints accompanied by names and speak to info are useful in circumstances through which OPDP must follow-up for extra info.
  3. Will OPDP have the ability to cease the false or deceptive promotion?
    In lots of circumstances, sure, particularly if the suitable proof is offered (e.g., a replica of the promotional materials). 
  4. What is going to occur to my grievance as soon as I’ve contacted OPDP?
    The data you present can be despatched to the OPDP reviewer liable for this class of medicine.  The reviewer will consider it and decide if it could function the premise for a possible compliance motion or as beneficial info for our ongoing surveillance actions.
  5. How do I study extra?
    To study extra about OPDP in-service coaching for big medical group/hospitals or to talk instantly with an OPDP reviewer, name 301-796-1200.

Further Sources

Return to OPDP Homepage