COVID-19 shutdowns have turned the enterprise world upside-down. Learn how companies across the globe are revamping their strategy to advertising & gross sales.
Full The best way to Pivot Gross sales and Advertising and marketing Throughout Covid-19 Webinar Recap Weblog Publish ►
In a latest on-line panel dialogue with gross sales and advertising business leaders, we explored the influence of COVID-19 and find out how to overcome the present challenges. This panel of seasoned specialists, who’ve led groups via turbulent occasions earlier than, supplies actionable recommendation for gross sales and advertising groups seeking to adapt and develop through the COVID disaster.
The webinar begins with every speaker presenting actionable insights from their space of experience. That is adopted by a dialogue chaired by Andy Culligan, CMO at Leadfeeder.
Listed below are a couple of key factors, you will not wish to miss:
The best way to regulate your Account Based mostly Advertising and marketing technique through the shutdown by reviewing your Preferrred Buyer Profile, auditing your gross sales triggers, and leveraging knowledge to use your new technique.
The significance of utilizing social media to find and join with gross sales prospects by utilizing social promoting to make it simple to purchase.
The best way to pivot an event-based technique by utilizing digital occasions to concentrate on driving high-quality leads whereas retaining prices down.
Utilizing outbound advertising within the age of COVID when previous methods could not work.
Watch the video above to study from professional audio system, together with:
Aaron Ross, Co-CEO at Predictable Income and bestselling writer who created the outbound gross sales system at Salesforce, discusses the adjustments he has seen in outbound gross sales.
Will Brightling, Head of Gross sales & Partnerships at SaaStock, shares the influence COVID-19 has had on offline lead technology and in-person occasions.
Alexander Low, Skilled Providers Lead at DLA Ignite, talks about find out how to adapt your social promoting methods to the brand new local weather.
Declan Mulkeen, CMO at Strategic IC, discusses the influence on account-based advertising and find out how to regulate your technique.
The second half of the webinar was devoted to a Q&A session the place panelists answered dwell questions from the audiences equivalent to whether or not try to be promoting throughout COVID, find out how to higher align advertising and gross sales through the pandemic, and what advertising channels are most lively proper now.
3:13 Declan Mulkeen CMO of Strategic, discussing Account-Based mostly Advertising and marketing
9:14 Alexander Low Skilled Service Lead at DLA ignite, discusses Social Promoting
15:37 Will Brightling Head of Gross sales at SaaStock, discusses Occasions
22:27 Aaron Ross Founding father of Predictable Income, discusses Outbound Gross sales
31:12 Panel Dialogue
1:00:03 Questions & Solutions
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