Reimagining The Technology Foundation For Marketing - Joe Stanhope, Forrester

Reimagining The Know-how Basis For Advertising and marketing – Joe Stanhope, Forrester



“Session recording from Trade Preview 2017 #IP2017

Session summary: To energy complicated buyer journeys and meet refined shoppers’ expectations, entrepreneurs want tech that drives enterprise worth, not commoditized collections of performance. This presentation will focus on the components that drive the advertising and marketing know-how ecosystem, the longer term trajectory of enterprise advertising and marketing know-how improvement, and the way entrepreneurs can leverage advertising and marketing know-how as a strategic weapon.

Joe Stanhope, VP & Principal Analyst, Forrester”

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