If you wish to discuss Netflix Advertising and marketing, Barry Enderwick is your man. He’s the previous Artistic Director of World Advertising and marketing at Netflix and spent 11 years with the corporate from 2001-2012 and helped them develop from 300,000 subscribers to 23 million!
In our dialog at this time we dive deep into Netflix’s Advertising and marketing technique, together with all components of Netflix’s advertising and marketing combine, completely different Netflix advertising and marketing campaigns, and extra!
This podcast is a advertising and marketing masterclass from an business veteran who not solely helped set up the Netflix Advertising and marketing plan but in addition conduct market analysis and place the corporate with its model promise.
Whether or not you are a fan of Netflix Advertising and marketing or simply seeking to be taught extra in regards to the business – it is a podcast for you!
WHAT WE TALKED ABOUT
2:00 – Barry’s background, getting kicked out of school and stepping into graphic design
7:32 – Beginning to work at Netflix
15:06 – Market Analysis and Testing
30:07 – Branding
44:40 – Direct Mail & Social Media
52:48 – Competing with Blockbuster and Walmart
1:03:44 – Entering into streaming, virtually launching a “Netflix Field” and authentic content material
1:10:30 – The tradition at Netflix and making the choice to go away
1:22:12 – Barry’s advertising and marketing firm, Kaizen Artistic Partnership
1:28:17 – Barry’s pursuits outdoors of labor and his Instagram web page @InTheChipsWithBarry
1:37:55 – Wrap Up Questions
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