Mike Shehan on contextual (show-based) targeting vs. targeting with data

Mike Shehan on contextual (show-based) focusing on vs. focusing on with knowledge



Kevin Lee interviews Mike Shehan, CEO & Founder, SpotX, a video promoting platform that unifies TV, OTT, and Digital Video. On this interview phase, Kevin and Mike focus on how media consumers can now — within the period of addressable promoting — select to focus on on the family degree whereas staying inside established PII tips set by trusted suppliers.

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