Brands and brand building with Karno Guhathakurta

Manufacturers and model constructing with Karno Guhathakurta



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The idea of brand name was as soon as quite simple. The phrase “model” got here from an Historic Norse phrase “Brandr” that means ”to burn”. In 950 A.D., model meant a burning piece of wooden. And in 1300’s, it meant a “torch” which was nonetheless that means a burning piece of a wooden used as a instrument. In 1500’s, it meant a marked burned on cattle when farmers used to differentiate their cattle from cattle from different ranches.

In early 1800s, mass manufacturing, merchandise like wine began to flourish and sellers began to make use of the phrase model to suggest leaving a mark into the crates. Merchandise with higher high quality and excessive worth naturally grew to become often known as a high-end merchandise. In 1870, it lastly grew to become potential to register a trademark, and Coca Cola facilitated this to promote their slogan “Coca Cola Revives and Sustains”.

Why am I speaking about manufacturers? At present I’ve Karno Guhathakurta with us on Audiogyan. He’s a Artistic director as Please-See company which has designed quite a few manufacturers. They’ve carried out model constructing for Foodhall, LazyPay, Mami and lots of extra.

We’ll attempt to get some insights behind model constructing and focus on MAMI brand within the later half of the episode..

Thanks Korno for giving your time and it’e an actual pleasure to have you ever on Audiogyan. Welcome.

• What based on you is branding (model constructing) and what’s a model? What do these items comprise of, theoretically and virtually in actual life?
• What is simple to model, a product or a service? How lengthy does it take to model a product or a service?
• Is Emblem a model? Can manufacturers be made with out promoting? (Can take examples to elucidate) Can a well-designed brand with an amazing product change into a model with out advertising and marketing or Promoting? Any examples in case you can share?
• If each branding, advertising and marketing, and promoting individual will need to have seen Simon Sinek’s golden circle, why do they nonetheless proceed the alternative method?
• You and your group have carried out model constructing for Foodhall, LazyPay, Mami, and lots of extra. I’m notably interested by MAMI. Are you able to inform us the method intimately? from graphic to kind choice to natural evolution of the emblem?
• How and why did you arrive at what’s within the public area in the present day? What had been few choices and the way did it acquired finalized?
• Did Jio come a disrupt the shape? (non-metaphorically. 🙂 ) Do you consider sub-brands and taking up of larger manufacturers whereas designing logos?
• With a world the place lengthy tail have gotten manufacturers themselves, what’s your studying of how manufacturers will evolve within the subsequent 5 to 10 years?
Hope you loved the present. MUBI India introduced it is arrival at MAMI final 12 months. Now to let you know a bit extra about MUBI – it’s a movie streaming service, showcasing the perfect of Indian cinema on their MUBI INDIA channel and traditional worldwide hits on MUBI WORLD with a new movie day by day on every channel.

This week I like to recommend watching Abhay Kumar’s Placebo, Kamal Okay.M’s I.D., Ashim Ahluwalia’s Miss Pretty

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