“Girls Tackle the Digital Divide” – A Six-Half Public Occasion Sequence
Half 1: Girls Tackle Advert Tech: “Mad Males,” Public Consent & Knowledge Privateness
The dangerous outdated days of chauvinistic, stereotypical and exclusionary promoting was captured by the tv sequence “Mad Males.” However as we speak’s promoting is a high-tech, concentrated blast of “sticky” content material that’s designed to reel you in – and to search out out all the things about you. Individuals within the tech trade use ad-blockers and digital non-public networks for privateness, however what about the remainder of us? This discuss introduces the courageous new world during which advert focusing on and retargeting, loyalty applications and platforms like Instagram and Fb, function in a lawless “Wild West” the place regulation is nonexistent and contextual knowledge is the brand new gold rush.
Welcome: Francesca Schmidt, GWI
Enter: Temi Lasade-Anderson
Q&A moderated by: Nakeema Stefflbauer, Frauenloop
Temi Lasade-Anderson is a knowledge consciousness and privateness advocate. After spending 5 years planning digital campaigns for main e-commerce and tech corporations, she now makes use of her advertising and marketing and communications expertise for privacy-focused tech corporations reminiscent of Mozilla, in addition to for nonprofit organizations working to make sure that marginalized folks have better entry, inclusion and digital rights.
In Cooperation with Frauenloop
“Girls Tackle the Digital Divide” – The Six-Half Public Occasion Sequence will embody discussions on questions reminiscent of: How will the digital revolution have an effect on the work of ladies particularly? How can ideas reminiscent of blockchain or crypto currencies be used emancipatively by ladies? How do algorithms already affect ladies’s entry to companies, jobs or insurance coverage?