How to Use Targeted Banner Ad Campaigns for Employer Branding

How you can Use Focused Banner Advert Campaigns for Employer Branding



When advertising your organization to draw and retain best-in-class expertise, you’re training employer branding. On this School Recruiter webinar, Mike Bruggeman ( and Andrea McEwen-Henderson ( Nationwide Account Managers for School Recruiter, focus on why focused banners are efficient for branding your group.

1. What are focused banner advertisements?

– Focused banner advertisements talk in a extra passive manner in direction of doable candidates in comparison with different advert platforms.

– These advertisements function in a pair other ways, by trying on the candidate’s pursuits, instructional research, profession path, and site.

– Utilizing these advertisements will assure you’re reaching the fitting candidate, in search of the fitting alternative, and being there on the proper time.

– The advertisements will solely be displayed when the candidate is researching or taking a look at one thing associated to their occupational discipline. This permits us to not waste time or cash on individuals who gained’t hassle to go to your website. On common there’s double the clicking charge with these focused banner advertisements.

2. As an employer why would I be excited about focused banner advertisements?

– An employer would have an interest for a lot of causes. Normally huge firms use these advertisements as a big branding initiative. However the advertisements even have a constructive aspect impact of getting folks to click on by to use to your open positions utilizing the focused banner advertisements.

3. Are you able to clarify the method from begin to end?

– Most firms come to us due to our response charge being actually excessive and the way the branding might be going to the fitting particular person. We inform them what number of we are able to deploy. They inform us what they’re in search of precisely. And in a single week we ship them out.

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