Harper Reed (Braintree) | TNW Conference | Seamless Shopping Through Contextual Commerce

Harper Reed (Braintree) | TNW Convention | Seamless Buying By Contextual Commerce



As shoppers spend extra time participating inside social and messaging apps, connecting retailers and shoppers straight inside these experiences is a large alternative, notably on cellular gadgets. The whole purchasing expertise is changing into seamless and automatic. That is the essence of contextual commerce – utilizing information from gadgets, apps and web sites to offer prospects with a seamless solution to make funds and purchases wherever they occur to be on-line.

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