Common cost-per-click (Avg. CPC): Definition

The common quantity that you’ve got been charged for a click on in your advert. Common cost-per-click (avg. CPC) is calculated by dividing the full price of your clicks by the full variety of clicks.

  • Your common CPC is predicated in your precise cost-per-click (precise CPC), which is the precise quantity you are charged for a click on in your advert. Observe that your common CPC is likely to be totally different than your most cost-per-click (max. CPC), which is the best quantity that you just’re prepared to pay for a click on.
  • Here is an instance of the best way to calculate your common CPC. As an example your advert will get two clicks, one costing $0.20 and one costing $0.40, for a complete price is $0.60. You’d divide $0.60 (your whole price) by 2 (your whole variety of clicks) to get a median CPC of $0.30.
  • Yow will discover your common CPC quantities within the “Avg. CPC” column in Campaigns.
  • For Resort Adverts, the Avg. CPC could at instances be larger than Max. CPC as a result of the Max. CPC is multiplied by the variety of nights within the itinerary. For instance, if Max. CPC is ready at $2, then essentially the most {that a} click on will price for a 1-night keep is $2. For a 3-night keep, essentially the most {that a} click on will price is $6. The Avg. CPC will mirror the complete value you pay for every click on.
  • Simply getting began and wish to get an thought of the common quantity you is likely to be charged for a click on? You need to use Key phrase Planner to get estimated common CPC quantities on your Search Community campaigns.

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