Collaborative Consumption | Rachel Botsman & Roo Rogers | Talks at Google

Collaborative Consumption | Rachel Botsman & Roo Rogers | Talks at Google

What’s Collaborative Consumption? And who’s doing it? Collaborative Consumption is the organized sharing, bartering, lending, buying and selling, renting, gifting, and swapping via on-line and real-world communities. From social lending (Zopa) to automotive sharing (Zipcar) and co-working (HubCulture), from peer-to-peer rental (Zilok) to collaborative journey (Air BnB) and neighborhood sharing schemes (WeCommune)… individuals are already utilizing the ideas and dynamics of Collaborative Consumption—with out even understanding it. Alongside the way in which, they’re getting the identical success and advantages of precise possession whereas saving cash and reducing their environmental influence. At the moment, an increasing number of customers are choosing entry over possession, and use over possession.

The philosophy behind this concept isn’t new—carpooling, staying with pals and family members when touring, checking a guide out from library—are age-old examples of Collaborative Consumption. However at present, propelled by web-enabled applied sciences and financial and environmental imperatives, a surge is happening with new sharing fashions and enterprise alternatives rising every single day. The authors discover this phenomenon with quite a few examples, and by dividing firms and organizations into three programs (see an in depth checklist on the next web page and on their website):

Producer service programs:

* Pay for the advantage of utilizing a product with no need to personal the product outright. Disrupting conventional industries based mostly on fashions of particular person non-public possession (examples embrace Zipcar and Netflix)

Redistribution markets:

* Redistribute used or pre-owned items from the place they aren’t wanted to someplace or somebody the place they’re. (examples embrace Craigslist, eBay, and SwapStyle)

Collaborative existence:

* It isn’t simply bodily items that may be shared, swapped, and bartered. Folks with related pursuits are banding collectively to share and trade much less tangible belongings akin to time, house, expertise, and cash. (examples embrace: Coachsurfing, City Backyard Share, and LendClub)

Rachel Botsman writes, consults, and speaks on the ability of collaboration and sharing, and on the way it can remodel the way in which we reside. She acquired her BFA (Honors) from the College of Oxford, and undertook her postgraduate research at Harvard College. She has consulted to companies all over the world on model and innovation technique. As a former director on the William J. Clinton Basis, she spearheaded main public-private partnerships with Nickelodeon, Rachael Ray, and the NBA.

Roo Rogers is a serial entrepreneur with 5 profitable startups presently within the market. He’s presently the director of Redscout Ventures. He has a mix of operational and enterprise capital experience and works throughout a number of shopper sectors, together with media, transportation, and drinks. Roo has a BA from Columbia Faculty and a Masters in Economics from College Faculty London. Roo sits on the board of two nonprofits: Médecins du Monde UK and The Bronx Group Constitution College. He presently resides in New York Metropolis.

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