Chic & Subliminal: Semantics for On-line Promoting



Google Tech Talks
August 6, 2008

ABSTRACT

Online advertising, hasn’t delivered its potential worth to advertisers. That is partcularly true for contextual commercial. The principle downside is that the wedding of advert and the content material of a web page relies on algorithms that don’t supply passable leads to understanding the precise which means of the content material of an online web page. Strive the search “inventory base” in Google or Yahoo. You’ll get many extra pages about equities than you do about soup. But the adverts positioned on these pages are too usually not associated to the principle subject of the article. Exhibiting an advert about meals when the supposed use of “inventory base” was within the context of equities it is a mismatch.

Knowledgeable System now affords a revolutionary resolution that mechanically processes the which means of the textual content to make sure that the adverts chosen are related. Knowledgeable System’s CSA (Cogito Semantic Advert) depends on its Semantic Intelligence expertise to research textual content on the web page via linguistic evaluation and Semantic Comprehension to guarantee that promotional info will be served extra successfully.

Speaker: Marco Varone
Founder, CTO, and Director of the Board of Knowledgeable System, Marco is the “father” of the expertise behind the Firm’s merchandise and a key driver of the Firm along with his imaginative and prescient and technical abilities. Marco is answerable for the R actions and roadmap within the software program and linguistic areas. Marco holds a level in Pc Science on the College of Modena with honors.

Speaker: Luca Scagliarini
Luca Scaliarini is VP of Technique and Enterprise Growth for Knowledgeable System and answerable for the worldwide enlargement and strategic alliances. Previous to becoming a member of Knowledgeable System, Luca was VP Subject Advertising and marketing Europe with think3 Inc., and Supervisor of the Companies Product Line at SiteSmith, a managed providers supplier, the place he helped to construct the corporate as much as the profitable sale to Metromedia Fiber Community. Luca began his profession with Hewlett Packard in product advertising roles in Italy and within the US. He holds an Digital Engineering Diploma from Politecnico di Milano and an MBA from Santa Clara College.

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